How we work
Editorial standards
People make expensive, irreversible decisions on the strength of pages like ours. These are the rules we hold ourselves to, and the ones you should hold us to. Last updated 2026-10-02.
The rules
Guides list their sources
Clinical statements in our guides come from professional bodies, government agencies, or peer-reviewed literature, and each guide lists its sources at the foot of the page.
Every page is dated
Each guide carries the date it was last reviewed. If a page is old, you can see that it is old rather than having to guess.
We publish the denominator
A number without its denominator is marketing. When we quote a cost or a success rate we say what it is per, and what it excludes.
We say when we do not know
Where evidence is weak, contested, or absent, the page says so. We would rather lose a reader than give them false confidence.
No undisclosed commercial influence
No clinic, vendor, or employer pays to appear in, be recommended by, or be excluded from our content. If that ever changes, the disclosure will be on the page itself.
Averages with their source
US fertility prices vary enormously by clinic and region. When we quote a figure we name its source and what it excludes, and we tell you to get an itemised quote.
What our byline means right now
Every health page is researched, written, and reviewed by the MyBabyBridge editorial team. We work from primary sources: professional bodies such as ASRM and SART, public health agencies such as the CDC, WHO, and the UK’s HFEA, and peer-reviewed literature. Each page lists its sources and carries the date it was last reviewed, and we revisit pages when guidance or data changes.
Our pages are general information, not medical advice, and they are not individually reviewed by a clinician. Treat them as a well-sourced starting point for a conversation with your own clinician. If you spot an error, email us and we will correct it and update the review date.
How a guide gets made
- 01We start from the question a patient actually asks, not a keyword.
- 02We gather primary sources from professional bodies and government agencies.
- 03We write plainly, define terms on first use, and point to the glossary.
- 04We check every number against its source and state its denominator.
- 05We add the questions a reader should ask their own clinician.
- 06We date the page, list the sources, and schedule the next review.
What we will not publish
- Individual medical advice, or anything that reads like a diagnosis
- Success rates presented without an age band and a denominator
- Treatment recommendations dressed up as education
- Fabricated testimonials, case studies, or outcome claims
- Sponsored content presented as editorial
- Scare copy about age or ovarian reserve written to drive a booking
Corrections
If something on this site is wrong, tell us and we will fix it. Email hello@mybabybridge.com with the page and the problem. Substantive corrections are made on the page with an updated review date; we do not quietly rewrite a page and pretend the earlier version never existed.
Guides are reviewed at least annually, and sooner when guidance from a body we cite changes materially.
Found something wrong?
Tell us. A correction is worth more to us than the page being right the first time.