For health plans
Covered is not the same as reachable.
Fertility benefits fail in two places that claims data shows late: members who do not understand the benefit they already have, and members who cannot physically reach monitoring often enough to finish a cycle you are already paying for.
Where fertility spend goes sideways
Members misread their own benefit
Lifetime maximums, pharmacy carve-outs, and prior authorization are widely misunderstood, which generates avoidable calls, appeals, and abandoned care.
Pathway choices made without information
Repeated low-yield cycles, or add-ons with weak live-birth evidence, produce cost without improving outcomes. Better upstream information is cheaper than utilization management downstream.
Monitoring is the access bottleneck
Six to ten early-morning visits per cycle at the treating centre. Where that is far away, completing a covered cycle can be hard for some members.
Network adequacy overstates reality
A provider count does not capture whether a member can attend a 7am scan every other day. Monitoring access is the measure that matches how treatment is delivered.
Mandate complexity
16 states and DC have laws requiring IVF coverage or requiring it be offered. Coverage questions arrive at your call centre in whatever form the member understood them.
Equity gaps are structural
Rural members, shift workers, single members, and LGBTQ+ members hit different barriers — distance, scheduling, and plan definitions that cannot be satisfied.
What we bring
- Plain-language member education designed to help members understand their benefit
- A compiled state mandate map, maintained and publicly sourced
- Monitoring network development in areas with poor access
- Benefit design review against how treatment is actually delivered
- Content your members can read without creating an account
What we will not do
- Steer members toward a clinic that pays us — nobody does
- Make clinical or coverage determinations
- Take member health information through this website
- Represent a network relationship before one exists in writing
- Publish outcome claims we cannot substantiate
Where we are today
We are early. The member-facing library, the state mandate map, and the benefit cost model are live and public — you can evaluate them right now without talking to us. The monitoring network is under development, and we will not describe coverage we do not have.
Common questions
- What would MyBabyBridge do for a health plan?
- Three things: help members understand their own benefit before they call you, aim to reduce avoidable spend caused by poor decisions early in a pathway, and improve geographic access to cycle monitoring so members can complete treatment they are already covered for.
- Do you need member health information?
- No. Member-facing navigation works from the member's own description of where they are. Plan-level conversations need coverage design, network footprint, and geography — not claims-level member detail.
- How does monitoring access affect a plan?
- A member who cannot reach monitoring may abandon a covered cycle partway through, which produces cost without outcome. It also concentrates utilization at a handful of centres and makes network adequacy in rural areas materially worse than a provider count suggests.
- Are you a vendor, a network, or a navigator?
- Today, a navigator with a monitoring network under development. We would rather describe that accurately than claim a category we have not yet earned.
Tell us where your members cannot reach care.
Geography and plan design, not claims-level detail. That is enough for a first conversation.